Career Paths Sales and Marketing Student's Book Digibook

"Career Paths. Sales and Marketing" is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking, and writing. "Career Paths. Sales and Marketing" addresses topics including the marketing mix, closing, commissions, marketing strategies, and consumer behavior. The series is organized into three levels of difficulty and offers a minimum of 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary, and listening skills, and leads students through written and oral production.